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Advantages and Limitations of Flexographic Printing
Apr 24, 2018

Advantages and Limitations of Flexographic Printing

There are many advantages of flexographic printing techniques as well as some limitations. Let’s take a look at some of them.


Flexographic printing is faster than rotogravure.

Another advantage of flexographic printing is its versatility. It can be used on nearly any non-absorbent material.

It is a great option for text printing on pouch bags.

An advantage of flexography is that is a fast and economical method to print relatively simple designs on stand up packaging.

It supports a range of colors.

It can be used with water-based inks as well as oil-based inks. Currently water-based inks are popular because of their non-toxicity.


On the downside, flexographic printing is not very advanced. It cannot produce complicated and extensive artwork as compared to that produced by rotogravure printing.

The colors in the final product of flexographic printing are neither as bold nor as crisp as they are in rotogravure printing.

The whole process is less dynamic than rotogravure. This is partially because flexography is old. Rotogravure is a relatively new technique. It is better suited for the 21st century.

If you want high-end images on your pouch, rotogravure is the way to go.

Despite a clear disadvantage, there is no shortage of businesses that opt for flexography. Quick evaporation of inks in flexography makes it a safe alternative for flexible food packaging. Today, flexographic printing is still used in milk cartons, candy bar wrappers, envelopes, and even newspapers.